Case Study: Arnette achieves 11.4% more organic clicks with WordLift and GS1 standards

Arnette boosts organic clicks by 11.4% with WordLift

Arnette, a brand within the eyewear industry, faced the challenge that its detailed product information was not expressed using globally recognized data standards. This prevented search engines and AI systems from fully leveraging the data to surface products confidently. To build a product data layer that the wider ecommerce ecosystem could use, Arnette partnered with vendor WordLift.

WordLift implemented GS1 standards on Arnette’s product catalog, creating a unified data layer using GS1 Digital Link URIs and the GS1 Web Vocabulary alongside schema.org. This made the product data standards-compliant and easier for machines to interpret. As a result, Arnette saw an 11.4% increase in organic clicks to its product pages without any site redesign or additional media spend, an impact validated by a test-versus-control comparison.

Arnette