Case Study: Yves Rocher accelerates omnichannel growth with Woosmap geolocation

Yves Rocher uses Woosmap to forge closer links with its customers

The cosmetics brand Yves Rocher faced the challenge of updating its business model and strengthening its omnichannel customer journey to meet the needs of a changing, younger population. To forge closer links with its customers and facilitate easier access to store information, they turned to vendor Woosmap and implemented its Address Finder and Map products.

The solution implemented by Woosmap provided a comprehensive geolocation intelligence platform, combining its services with the Google Maps Platform. This integration enabled Yves Rocher to deploy geolocation across every stage of the customer journey, from locating stores to checking stock for Click & Collect. As a result, Woosmap helped accelerate Yves Rocher's digital transformation, leading to an immediate increase in traffic to the store locator post-lockdown and providing the tools to innovate with new geolocation use cases.

Yves Rocher

Yannick Tremblais

API & Exchange Product Manager