Case Study: New Target achieves a pandemic-proof customer experience with Woosmap geolocation

New Target and MD SpA Woosmap geolocation for a pandemic-proof customer experience

New Target, an integrated media agency working with retail clients like MD SpA, faced a challenge when the COVID-19 pandemic caused a 300% surge in online traffic. Their client's website, specifically its store locator built on a proprietary platform, experienced glitches and struggled to handle the increased demand for finding open stores and promotions, threatening the customer experience.

Woosmap provided a suite of geolocation solutions including its Store Locator widget, auto-completion function, and Distance API. This significantly improved the user experience by making it easy to find stores, filter by services, and calculate distances. For New Target, Woosmap delivered high performance, tailored solutions, and simplified internal processes, which in turn became a valuable sales argument for attracting new digital service clients.

New Target

Luca Andreis

Partner and General Manager