Case Study: Leroy Merlin Italia achieves faster, easier store searches with Woosmap Store Locator

Leroy Merlin Italia The customer’s journey towards the house of their dreams starts with Woosmap Store Locator

Leroy Merlin Italia, a home improvement and DIY retailer, needed a geolocation solution to create a fluid search experience for customers to find physical stores from any device, especially during the COVID-19 lockdown. They sought to integrate this seamlessly with their existing website to support their web-to-store strategy and meet a surge in digital traffic.

Woosmap implemented its Store Locator and Address Finder products, which provided a plug-and-play widget for rapid integration. This allowed Leroy Merlin to quickly update its platform without extra IT costs, enabling customers to easily find the nearest store and check product availability. Woosmap's solution helped the company ride out the traffic spike, increase business by driving footfall to physical stores, and solidify its multi-channel strategy, with the partnership remaining strong since 2017.

Leroy Merlin

Luigi Cuviello

Digital Marketing Manager