Case Study: Greene King reduces mapping costs and drives footfall with Woosmap

Greene King Leading Customers to its Pubs, Hotels and Restaurants with Improved Location Tools

Greene King, a UK-based pub, hotel, and restaurant operator, faced high costs from its previous geolocation APIs, which generated expenses regardless of customer engagement. Seeking a more efficient solution, the company partnered with the vendor Woosmap to implement its Localities API and Store Locator Widget.

By adopting Woosmap's API, Greene King significantly reduced its mapping-related costs while improving the customer experience with prioritized search results based on user location. The transition was seamless, and the solution successfully helped drive footfall traffic to its 2700 establishments, providing measurable savings and a better return on investment.

Greene King

Alex Stanley

Product Owner for Websites