Case Study: Etam Group achieves a 50%+ e-commerce conversion boost with Woosmap

Etam Group boosts e-commerce conversion by 50%+ with Woosmap

ETAM Group, a century-old French lingerie and ready-to-wear retailer, faced the challenge of streamlining its omnichannel customer journey, particularly at the online checkout. They needed to simplify and rationalize the process for customers to select a store or order collection point. To achieve this, they partnered with geolocation expert Woosmap to implement its Store Locator and Address Finder services.

With Woosmap, ETAM integrated interactive maps and one-click geolocation into its checkout process, providing a unified brand identity across all its sites. The solution was quickly integrated, taking approximately 20 man-days for the group's multiple brands. The results were significant, with the redesigned geolocated checkout contributing to an e-commerce conversion rate increase of more than 50% compared to 2019.

ETAM Group