Case Study: ETAM Group boosts e-commerce conversion and streamlines checkout with Woosmap

Etam Group a unified and refined shopping experience with Woosmap

The ETAM Group, a century-old French fashion retailer, faced the challenge of streamlining its omnichannel checkout experience, particularly the process for customers to select a store for click & collect. To provide a unified and simplified digital journey, the group partnered with geolocation expert Woosmap to integrate its Store Locator, Address Finder, and Geolocation APIs.

Woosmap implemented a solution that allowed for one-click geolocation and address autocompletion, integrating seamlessly with the group's Salesforce Commerce Cloud platform. This provided a fast, visual, and branded experience that simplified the checkout process. As a result, ETAM Group saw its e-commerce conversion rate increase by more than 50% compared to 2019, a significant improvement that Woosmap's geolocation services helped drive.

ETAM Group

Sébastien Ribeil

E-Commerce Domain Manager