Case Study: Auchan achieves a seamless Web-to-Store experience with Woosmap

Auchan International uses Woosmap to deploy its Web-to-Store strategy overseas

Auchan International, the global retail subsidiary of the Auchan group, needed a unified solution to deploy its web-to-store digital strategy across its diverse international markets. Their challenge was to create a consistent brand experience that helped customers easily find store locations and information, while also being adaptable to local contexts and easy for their internal teams to administer. They chose Woosmap's Store Locator Widget to address this need.

The solution from Woosmap provided a ready-to-use, easily customizable widget that integrated seamlessly into Auchan's brand portal. This implementation saved significant developer time, leading to faster deployment across all of their international countries. The Woosmap solution was also adapted to meet unique local challenges, such as non-standard addresses in Senegal, and became multilingual to support global operations. As a result, Auchan successfully improved the customer experience by making it easier to find stores and access key information.

Auchan

Coralie Balme

Product Owner