Case Study: Rentler reduces churn and improves user engagement with Woopra

Rentler Identifies Gaps, Connects with Customers and Decreases Churn with Woopra

Rentler, a property management software serving over 1.3 million independent landlords, struggled to understand how customers were using its product and was losing users to poor engagement. After finding previous analytics inadequate, Rentler turned to Woopra and its turnkey analytics platform to illuminate user behavior, identify where people weren’t adopting features, and improve customer communication.

Using Woopra, Rentler was able to pinpoint individual user behavior, segment marketplaces, run targeted email campaigns via integrations, and free developers from building bespoke analytics. As a result, Rentler discovered hidden pain points, reduced churn by focusing on non‑engaged users, increased end‑to‑end conversions, and empowered marketing, product and support teams to take action on data more quickly — delivering measurable business impact across the company.

Rentler

Jason Bangerter

Chief Executive Officer