Case Study: Mayvenn achieves highly personalized messaging and greater team autonomy with Woopra

Mayvenn Fuels Personalized Messaging and Autonomy with Woopra

Mayvenn, an eCommerce beauty-supply company that also runs a platform for stylists, needed better product analytics and the ability to send highly targeted messages while reducing reliance on engineering. After evaluating options, Mayvenn selected Woopra for its analytics and behavioral segmentation capabilities plus seamless integrations with marketing automation and messaging apps.

Woopra delivered robust event-based analytics, powerful segmentation (e.g., separating stylists, customers, and referred stylists or filtering by attributes like orders >$500) and easy integrations so non-engineering teams can build campaigns and queries themselves. As a result, Mayvenn shortened data-request turnaround from about a week to the same day, increased targeted messaging precision, and gained greater departmental autonomy with Woopra handling customizations and integrations.

Mayvenn

Ryan Stevens

Product Manager