Case Study: Hubstaff achieves data-driven decisions and employee empowerment with Woopra

Hubstaff Consolidates Data and Empowers Employees

Hubstaff, a time-tracking platform for remote teams, struggled to understand product engagement after users signed up — marketing behavior was visible with tools like Google Analytics, but in-app behavior, what drove purchases, and which trial users were most engaged were not. To solve this visibility gap, Hubstaff turned to Woopra’s analytics platform to get the post-signup event and funnel insights they needed.

After evaluating several vendors, Hubstaff implemented Woopra to tie together all properties, handle a complex events structure, and build custom funnels and real-time reports. Woopra enabled Hubstaff to identify highly engaged trial users, personalize communications, and answer key questions (which plans convert better, which segments retain longer, the onboarding conversion rate, and the impact of blog/podcast) — shifting the company to fully data-driven decisions and broad employee data transparency.

Hubstaff

Dave Nevogt

Co-Founder