Case Study: AppLovin achieves real-time customer response and streamlined workflows with Woopra

AppLovin is Lovin Woopra for Site Analysis and the Ability to Respond to Customers in Real-Time

AppLovin, a mobile marketing automation and analytics platform, needed to better understand how customers used its website and where users encountered obstacles. After evaluating options, AppLovin selected Woopra’s customer intelligence platform—including Woopra Triggers—because it offered a simple, intuitive interface and required minimal engineering to get up and running.

Woopra was integrated quickly and provided a historic activity log plus Triggers that generate internal email alerts to sales, engineering and other teams, allowing proactive monitoring and real‑time responses. By using Woopra, AppLovin eliminated manual log-file digging, sped up issue resolution, improved internal workflows and increased customer satisfaction, according to Andrew Karam.

AppLovin

Andrew Karam

VP of Product