Case Study: Salomon reaches 23M people without paid ads or influencers with Wooly

Salomon - Customer Case Study

Salomon, a global retail brand, needed to reach new customers without buying ads or paying influencers and to put numbers to a sprawling sports marketing program to track ROI. To tackle this, Salomon partnered with Wooly and used Wooly's platform to run its athlete-driven sports marketing campaigns.

Wooly mobilized Salomon’s athletes and provided measurement tools that quantified word-of-mouth impact, enabling Salomon to reach 23 million people without ad spend or paid influencers. By using Wooly, Salomon gained clear metrics to track ROI and demonstrated significant, cost-effective audience reach from its sports marketing efforts.

Salomon