Case Study: Purple boosts social share of voice with Wooly

Purple - Customer Case Study

Purple, a mattress company with 1,500 employees, wanted to grow its share of voice on social media but was trailing competitors in customer-driven mentions and lacked an authentic solution that could scale. Wooly helped Purple address this challenge by enabling customer collaboration as part of its social engagement strategy.

Using the Wooly platform, Purple identified its most passionate customers and worked with them to boost brand awareness and engagement. The program was 85% more efficient than other influencer activations and, within 6 months, delivered 55x reach and 40x engagement, helping Purple increase its social share of voice dramatically.

Purple