Case Study: 1-800 Contacts achieves lasting customer relationships and loyalty with Wooly

1-800-Contacts - Customer Case Study

1-800 Contacts, a retail company with 2,000+ employees, sought to build lasting customer relationships and humanize their brand. To achieve that, they partnered with Wooly and used Wooly’s platform to help tell their story and create deeper emotional connections with customers.

Wooly implemented a customer-driven storytelling and advocacy approach that turns customers and followers into brand advocates, helping 1-800 Contacts foster loyalty and more emotional engagement. By leveraging Wooly, 1-800 Contacts taps into powerful word-of-mouth effects—where referrals are 4x more likely to convert, 74% of consumers list word of mouth as a key influencer, and the channel drives an estimated $6 trillion in annual sales—resulting in stronger customer loyalty and a more humanized brand.

1-800 Contacts