Case Study: The Scale House Market builds a welcoming community brand with The Woodshop

The Scale House Market strengthens Spokane presence with The Woodshop’s new brand identity and collateral

The Scale House Market, Spokane's first year-round market and community hub, needed a distinctive and cohesive brand identity to reflect its mission of fostering vibrant relationships. Their challenge was to create a logo that balanced modern and traditional elements to appeal to their diverse community. They engaged The Woodshop for its branding and design services.

The Woodshop created a unique brand identity starting with a logo that combined a bold, contemporary font with a rustic, weathered one. This solution successfully conveyed approachability and a strong presence. The final design was well-received by the community, enhancing the market's identity and was extended onto collateral like rack cards, brochures, and billboards to further solidify the brand.

The Scale House Market