Case Study: Dry Fly launches On The Fly canned cocktails with The Woodshop

Dry Fly sells out On The Fly canned cocktails in hours with The Woodshop

Dry Fly Distilling, a local distillery, sought a new design partner to work with more personally and locally. They approached The Woodshop for assistance with upcoming projects, looking to move on from their previous out-of-state design company.

The Woodshop provided a comprehensive solution, naming and creating the "On The Fly" sub-brand from the ground up, including brand strategy, visual identity, and packaging design. This work led to highly engaging social media posts with over 270 likes each and an immediate sell-out at the product launch. Four years later, the lineup has expanded to nine cocktails sold nationwide. The Woodshop has since become Dry Fly's ongoing design partner, developing their website and additional spirit labels.

Dry Fly