Case Study: We Are Team Rocket achieves high reply rates with Woodpecker.co

We Are Team Rocket - Customer Case Study

We Are Team Rocket is a UK-based growth marketing agency that helps B2B businesses automate top-of-funnel lead generation. As their outbound work scaled, they needed a reliable email outreach platform with strong deliverability, easy campaign management, and support for highly personalized, segmented campaigns — so they adopted Woodpecker.co and even switched to a white-labeled version for running client email programs in silos.

Using Woodpecker.co, We Are Team Rocket ran multi-step outreach sequences at scale, combining broad campaigns with hyper-targeted, human-enriched mailers and custom snippets for personalization. The approach helped them achieve average reply rates of 4–8% on cold email campaigns, with standout results as high as 17.9% reply rates and 81.6% open rates, and even up to 79% reply rates on smaller, warmer campaigns. Woodpecker.co also supported their growth from a 5-person team to 22 people by giving them a dependable deliverability and automation foundation.

We Are Team Rocket

Daniel Edmeades

Co-Founder