Case Study: ProSales Connection boosts cold email outreach with Woodpecker.co

ProSales Connection - Customer Case Study

ProSales Connection, a Houston-based B2B sales and marketing agency, needed a better way to generate qualified leads and make cold outreach more effective for its complex, technical clients. They turned to Woodpecker.co and used its cold email outreach platform to support highly personalized prospecting and follow-up campaigns.

With Woodpecker.co, ProSales Connection built hand-curated prospect lists, segmented campaigns, and sent up to six follow-up emails over a seven-week cadence. The vendor helped them streamline automation so the team could focus on personalization, and they reported strong results, including a best open rate of 83.3% and a reply rate of 38.9% on a 130-prospect campaign.

ProSales Connection

Dora Fredenburg

Digital Marketing Coordinator