Case Study: OBO Agency triples client pipelines with Woodpecker.co

OBO Agency - Customer Case Study

OBO Agency is a U.S.-based account-based marketing agency that helps B2B companies with sales and marketing consulting. As they scaled, they needed an email automation platform that could support both cold and warm outreach, deliver personalized campaigns, and fit an agency workflow better than their previous tools. They chose Woodpecker.co and used its agency panel to manage client campaigns more efficiently.

With Woodpecker.co, OBO Agency automated cold email sequences, used merge tags for personalization, and scheduled deliverability carefully across campaigns of varying sizes. The results were strong: average open rates reached 60.1%, reply rates 11.4%, and interested replies 7.8%, with most clients generating 10–25 new conversations or leads per campaign. OBO also reported that some clients tripled their revenue after starting outbound emailing with Woodpecker.co.

OBO Agency

Doug Puccetti

Business Solutions Analyst