Case Study: Edrone Achieves Faster Outbound Lead Generation with Woodpecker.co

Edrone - Customer Case Study

Edrone, the Krakow-based eCRM for ecommerce stores, needed a better way to build relationships with future customers and support outbound prospecting. To manage leads and run cold email outreach, the team looked for a tool that would fit their CRM workflow and help them send personalized, targeted messages to ideal online store owners.

Using Woodpecker.co, Edrone set up cold email campaigns with follow-up sequences, delivery windows, and prospect status tracking, while personalizing messages based on source and company details. The results included an open rate of over 50% on their best campaign, 11 positive responses, and one direct customer won through cold email; overall, cold email now contributes about 7% of new business, rising to 12% when combined with cold calling after email outreach.

Edrone

Michał Konieczny

New Business Manager