Case Study: Ziigie.com scales Botswana handcrafted marketplace and builds customer trust with WooCommerce

Ziigie.com - Customer Case Study

Ziigie.com is an online marketplace founded by Tshegofatso Tihong to showcase handcrafted products made in Botswana and expand artisans’ market reach. The biggest challenges were building vendor and customer trust in a market wary of online payments and deliveries, and breaking a chicken‑or‑egg cycle of attracting sellers before the marketplace proved itself.

Ziigie.com chose WooCommerce for its ease of use and data tools, combined outreach (influencers, craft markets), a visible physical address, and multiple payment options (mobile money, direct deposit, PayPal and moving to MyGate) to build confidence. With site performance improvements and plugins like a currency converter, the marketplace grew to about 30 vendors, increased traffic and sales, sped up checkout, and is preparing for regional and international expansion.

Ziigie.com