Case Study: YoYoBESTBUY scales to 250+ products and boosts SEO with WooCommerce

YoYoBESTBUY - Customer Case Study

YoYoBESTBUY, founded and run by world‑champion yo‑yoer Johnnie DelValle, is a niche e‑commerce and news site serving yo‑yo enthusiasts worldwide. The store originally ran on Magento but struggled with speed, server load, and usability while needing a platform better suited for content, SEO, and managing a growing inventory (250+ SKUs and climbing).

Johnnie migrated the site to WordPress with WooCommerce (SMPL theme), customized the layout for a full‑width responsive design, and added tools for inventory and order management, shipping tracking, layered product filtering and SEO (e.g., SmartManager, Shipping Details, Advanced Ajax Navigation, Yoast, and a custom net‑profit calculator). The switch delivered faster, easier site management, improved organic traffic from better SEO, reliable order tracking and scalable inventory workflows—enabling YoYoBESTBUY to focus on content, contests and business growth.

YoYoBESTBUY

Johnnie DelValle

YoYoBESTBUY