WooCommerce
322 Case Studies
A WooCommerce Case Study
Your Benefit Store, powered by Altman Insurance Services in Louisville, Kentucky, provides affordable employee health, dental, vision, disability, and life insurance from national carriers like Anthem, Teladoc, and MetLife. The company faced the common insurance challenge of making plan discovery and pricing simple and jargon-free so prospects could compare and buy coverage without confusion.
Specto Design built a user-focused WooCommerce site using WordPress’ Gutenberg blocks that highlights provider, covered individuals, benefit highlights, and downloadable PDFs, plus a prominent “Find My Rate” button and multiple contact options. The result is a clear, easy-to-navigate storefront—customers report immediate price visibility and better understanding of coverage—demonstrating improved accessibility and purchase flow for affordable benefits.