Case Study: Wool Couture scales global sales of luxury yarns and DIY kits with WooCommerce

Wool Couture - Customer Case Study

Wool Couture is a Yorkshire-based designer and retailer of luxury merino yarns, DIY knitting, crochet and weaving kits, and hand-turned wooden tools. Focused on modernising traditional crafts and offering bespoke product options, the company needed an ecommerce solution that could showcase both digital pattern downloads and physical kits, support product personalization, and communicate its ethical, “Best of British” brand to a global audience.

Genius Division built a WooCommerce storefront using Product Add-Ons and Facebook for WooCommerce to enable customizations and social selling. The site presents clear product pages for PDF patterns and kits, supports bespoke orders and add-ons, and streamlines checkout — helping Wool Couture deliver a cohesive brand experience, simplify purchases, and expand its international reach.

Wool Couture

Claire Gelder

Founder