Case Study: woof & wiggle achieves a customizable, on-brand online store for unique dog apparel with WooCommerce

woof & wiggle - Customer Case Study

Woof & Wiggle is a Hamburg-based studio run by designers Veronika Wöll and Rainer Rösing that makes curated, design-forward apparel and accessories for dogs and their owners. Their online shop showcases handmade and sourced items—bandanas, coats, toys and more—but the team faced a key challenge: how to offer tailor-made, customizable products while keeping the familiar usability and core functionality of the Storefront/WooCommerce platform and delivering a strong branded look.

Rainer customized the Storefront theme as the foundation and added targeted extensions—WS Form PRO Product Add-Ons, Cart Add-ons, Smart Coupons, WooCommerce Advanced Shipping Packages, AffiliateWP and others—to enable custom orders, flexible shipping and promotions. The result is a polished, branded storefront that preserves WooCommerce usability while supporting made-to-order products and an improved shopping experience for customers.

woof & wiggle