Case Study: Wisden revives its cricket publication with WooCommerce

Wisden - Customer Case Study

Wisden, the long-standing cricket publication known as the “Bible of cricket,” wanted to revive its Wisden Cricket Monthly brand and offer fans a modern way to access its magazine and related content. Using WooCommerce, Wisden needed a commerce platform for its shop and subscriptions as it expanded from print heritage into digital and monthly offerings.

WooCommerce helped Wisden power its online shop and subscription sales for the relaunched Wisden Cricket Monthly, supporting both print and digital versions. The result was a refreshed direct-to-fan commerce experience that made it easier for cricket enthusiasts to buy issues and subscriptions, extending Wisden’s reach while preserving its independent voice.

Wisden

Phil Walker

Editor-in-Chief WCM