Case Study: Vitruvian Fine Art Studio monetizes and scales online art classes with WooCommerce

Vitruvian Fine Art Studio - Customer Case Study

Vitruvian Fine Art Studio, a Chicago atelier teaching realistic drawing, painting, sculpture and anatomy, wanted to expand its in‑studio classes into online courses but needed an LMS that would integrate cleanly with their existing WooCommerce setup. After evaluating options they chose Sensei because it worked with WooCommerce out of the box and met their core needs for multi‑lesson courses and paid access.

They built courses with Sensei and improved presentation with the Modules add‑on and a star‑rating shortcode, then created a paid “Portrait Drawing Critique Extension” using Groups, Groups for WooCommerce, Gravity Forms, Dynamic Pricing and Cart Notices so students can upload work and receive screencast critiques. The result: a friendlier course layout, seamless sales and reviews on product pages, increased uptake of the paid critique service via bundled discounts, lower admin time for the studio, and strong satisfaction with the platform.

Vitruvian Fine Art Studio

David Jamieson

Co-Founder and Principal Instructor