Case Study: Memento (memorial urn maker) achieves compassionate, scalable online sales with WooCommerce

Using Empathy, Woodwork, and eCommerce to Make Incredibly Hard Things A Little Easier

Memento (MementoMemorials.com) was founded by artists Chris Harvan and his wife after personal losses led them to create woodwork and sculpted cremation urns and commemorative pieces. Their challenge was to serve people in a deeply sensitive deathcare market while scaling beyond bespoke commissions, managing funeral‑home relationships, custom orders, pricing, and online discoverability without large development costs.

They built an affordable, flexible store on WordPress using WooCommerce and plugins for forms, catalog visibility, deposits, product add‑ons, shipping, Google product feeds and SEO to handle customization, pricing tiers, and commission tracking. The result is a streamlined, sustainable eCommerce operation that expanded repeatable product lines, improved visibility and sales, and delivered meaningful, well‑crafted products that customers say helped ease their grief.

Memento

Chris Harvan

Memento