Case Study: Universal Yums achieves 10 million subscription box sales with WooCommerce

Universal Yums Over ten million subscription boxes with WooCommerce

Universal Yums is a subscription snack box company that has grown to more than 100,000 active subscribers and over ten million boxes sold. Using WooCommerce, the team manages a highly complex business with custom checkout flows, subscription renewals, and integrations across fulfillment, marketing, and logistics.

WooCommerce helped Universal Yums scale its store and resolve performance and renewal issues as order volume increased. The company automated shipping exports, improved order storage with high-performance order storage, and worked with WooCommerce support to fix an HPOS-related bug; as a result, the dashboard stayed fast, renewals ran smoothly at 10,000 per hour, and the business could keep growing on a fully customizable ecommerce stack.

Universal Yums

Devin Price

Head of Engineering