Case Study: Top Life Project achieves 59% revenue growth with WooCommerce

Top Life Project surpasses revenue goals by 59% in year one

Top Life Project, a health and wellness brand founded in Italy, launched its ecommerce business on WooCommerce in 2023 to sell subscriptions, digital products, and physical goods across a growing set of WordPress multisite stores. The team’s challenge was to build a scalable, secure platform that could handle high-traffic launch periods, support multiple brands, and protect sensitive customer health data while continuing to grow.

WooCommerce provided the flexible ecommerce foundation Top Life Project needed, with multisite support, plugins, and HPOS performance improvements helping the team run multiple stores efficiently. Using WooCommerce, Top Life Project exceeded its first-year revenue goal by 59%, reached a 190,000€ single-product launch, served nearly 18,000 active users, and kept 40% of orders coming from repeat customers.

Top Life Project

Jacopo La Porta

Partner and CTO