Case Study: Toontrack boosts online sales and simplifies checkout with WooCommerce

Toontrack - Customer Case Study

Toontrack is a Sweden‑based music software company founded 20 years ago by musicians to bring studio‑quality sounds to home studios, best known for products like EZdrummer, Superior Drummer, EZmix 2 and EZkeys. As the brand grew globally, Toontrack needed to expand its online sales reach and improve the customer experience by simplifying the purchase process and increasing conversion rates.

Using WooCommerce — including the Product Bundles extension — and an optimized WordPress storefront, Toontrack implemented a streamlined payment system and sales flow. The result is a smoother checkout experience that simplifies purchases, maximizes conversion potential, and positions the company to drive more sales and reach a larger global audience.

Toontrack

Mattias Eklund

Co-Founder