Case Study: Tochici achieves a stylish, user-friendly online store and simplified product browsing with WooCommerce

Tochici - Customer Case Study

Tochici is a Bulgarian retailer of children's clothing and accessories with over 25 years' experience and multiple shops in Sofia. When relaunching its large online store the main challenges were conveying the look and feel of high-quality garments that customers couldn't touch and helping time-pressed parents find the right items among thousands of products.

Grind Web Studio rebuilt the site with a simple, bold design and realistic product presentation, adding gentle background animation and organized filters and categories to streamline browsing. Using Product Filters for WooCommerce, Wishlists and Local Pickup Plus, the relaunch delivered an engaging, easy-to-use UX that highlights new fashion, simplifies search, and strengthens the brand experience.

Tochici