Case Study: The Kind Pen achieves 35% faster site load speed with WooCommerce

The Kind Pen - Customer Case Study

The Kind Pen, an award-winning vape pen brand from Ocean, New Jersey with over 1,000,000 satisfied customers and a lifetime warranty, sells CBD and vape products through a WooCommerce store. They engaged WooExperts CartKnitter to refresh and streamline the site after users reported an unresponsive navigation menu on iPhones, slow-loading slider images, and general site speed and UX issues.

CartKnitter optimized images by converting them to faster-loading formats, compressed and merged CSS/JavaScript, updated WordPress, plugins and WooCommerce extensions, and performed database and configuration cleanups (options table edits and reverting .htaccess/wp-config.php). The fixes resolved loading and navigation problems and made the store significantly faster — site load speed improved by more than 35%.

The Kind Pen