Case Study: The Craft Can Directory achieves a scalable premium craft‑beer marketplace and subscription memberships with WooCommerce

The Craft Can Directory - Customer Case Study

The Craft Can Directory is a UK-based premium craft beverage marketplace founded in 2015 to deliver the best British, European and international canned craft beers—fresh, affordably priced and often within a week of canning. As craft-beer production surged, CCD faced the challenge of getting exclusive, small-batch cans to customers quickly and sustainably while building a scalable business model and subscription offering.

Lakewood Media built CCD on WooCommerce using Memberships and Subscriptions to launch a beer club and recurring boxes (6, 12 or 24 cans), manage memberships and sell exclusive products not available elsewhere. The solution delivered a working subscription membership product, streamlined sales and fulfillment of fresh canned beer, strengthened CCD’s premium positioning and created a clear path to expand into a multi-vendor marketplace to reach a wider audience.

The Craft Can Directory

Andy Hughes

Managing Director & Owner