Case Study: Teeter achieves 11% lift in Average Order Value with WooCommerce

Teeter - Customer Case Study

Teeter is a family-run health and fitness company (founded in 1981 by Roger Teeter) that sells inversion tables and recovery equipment like FitSpine, Power10, and FreeStep to help customers relieve back pain and stay active. The business had been managing customer financing in-house, a process they found complicated and operationally burdensome, which made selling higher‑priced products more difficult.

Teeter integrated Affirm’s payment gateway with their WooCommerce store to simplify financing and reduce systems overhead. Within a few months they saw an 11% lift in average order value versus non‑financed sales, and they now use Affirm’s options in marketing to attract new customers and expand reach.

Teeter

Eric Rolene

COO