WooCommerce
322 Case Studies
A WooCommerce Case Study
Sweet As Cakes is a bespoke bakery that sells everything from brownies and Freak Shakes to custom wedding cakes. They needed an online store that let customers design their own cakes, support multiple delivery methods and destinations, and provide a smooth, secure checkout—all while offering a membership program for exclusive recipes and events.
Formation Media built the site on WooCommerce using a “Cake Creator,” a step‑by‑step checkout, Shipping Multiple Addresses and PayPal Payments Pro to enable flexible deliveries and preferred payment options. The result is a streamlined, user‑friendly ordering experience with unique multi‑destination delivery functionality and a tiered Cake Club membership that boosts customer engagement and access to special offers.