Case Study: Nuria Beauty launches multilingual, charity-driven eCommerce and scales internationally with WooCommerce

Supporting Girls’ Education and Brightening Skin Worldwide

Nuria Beauty is a skincare brand founded by Naomi Furgiuele that blends global beauty rituals with a mission to support girls’ education by donating a portion of sales to She's the First. The challenge was to build a scalable eCommerce presence—starting with a US launch and expanding into Asia Pacific—requiring multilingual, multisite capabilities, easy content management, customer loyalty and charity donation features, and a fast MVP rollout to gather early feedback.

Using WooCommerce on a WordPress multisite, coolblueweb delivered an Agile-built site with WPML for translations, WooCommerce extensions for points & rewards, dynamic pricing, and a checkout round-up for charity, plus a custom Section Builder for easy page creation. The result: successful US and Hong Kong launches, integrated charity giving and loyalty tools, a clear roadmap for regional expansion, and a platform ready for further international rollout and feature customization.

Nuria Beauty

Naomi Furgiuele

Founder