Case Study: Strands of Humanity achieves rapid online launch, reduced cart abandonment, and scalable growth with WooCommerce

Strands of Humanity - Customer Case Study

Strands of Humanity is a U.S.-based luxury hand-tied hair extension brand founded by Michelle Moore, a nearly two-decade hair and beauty professional with a charitable mission. After launching on Shopify, the team ran into platform limitations that prevented the custom style, flexibility, and seller-focused features they needed to scale quickly and give back to community causes.

They migrated to WooCommerce and implemented integrations like WooCommerce Payments, ShipStation, Jetpack, and Zapier, enabling a full-featured store live within three months. The switch cut cart abandonment, added fast checkout options such as Apple Pay (projected to drive 30–35% of payments), streamlined operations, and positioned the company to grow while continuing its charitable commitments.

Strands of Humanity

Michelle Moore

Chief Executive Officer