Case Study: Strandberg Guitars achieves a modern eCommerce site, higher conversions, and streamlined operations with WooCommerce

Strandberg Guitars - Customer Case Study

Strandberg Guitars is a Sweden-based maker of ergonomic, headless electric guitars known for precision, comfort and a distinct sonic character developed by founder Ola Strandberg. Although the brand had a strong product pedigree and an engaged global community, its previous eCommerce site didn’t reflect the company’s modern, technical identity and needed better backend integration and a more reliable checkout to improve conversions and reduce administrative friction.

WooExpert Angry Creative rebuilt the site to showcase Strandberg’s innovation and improve the customer experience, implementing seamless ERP integration and a robust checkout (including Klarna Checkout). The relaunch delivered a site that better represents the brand, streamlines administrative processes, and supports higher conversion through a more professional, reliable online shopping experience.

Strandberg Guitars