Case Study: DOMMA achieves 350% YoY growth with WooCommerce

Spain-based DOMMA sees 350% YoY growth with WooCommerce and Google

DOMMA, a Spain-based healthtech and femtech brand focused on natural menopause relief, needed a scalable ecommerce setup to launch and grow with minimal technical overhead. Using WooCommerce and WooCommerce Subscriptions, along with Google for WooCommerce, the company built its online store, managed recurring sales, and supported its education-led community strategy.

WooCommerce helped DOMMA run a flexible, low-maintenance storefront, while WooCommerce’s Google integration enabled Performance Max campaigns that synced products to Google Merchant Center and optimized ads across Google channels. The results were strong: 350% year-over-year revenue growth in 2023, a 79% increase in traffic, a 139% rise in conversion value, and a community of more than 100,000 women.

DOMMA

Mireia Roca

Co-Founder & Co-CEO