Case Study: South African Rugby Shop sustains revenue and boosts fan engagement with WooCommerce

South African Rugby Shop - Customer Case Study

South African Rugby Shop is the official online store for the Springboks, offering jerseys, hoodies, limited-edition superhero-themed kit and exclusive memorabilia to fans across South Africa and the globe. When the 2020 season was derailed by COVID-19—matches postponed and stadiums closed—the team faced significant loss of matchday revenue and needed a way to maintain fan engagement and supplement income.

The team rebuilt its commerce strategy on WooCommerce, using the platform’s customizability and intuitive dashboard to showcase hundreds of products, quickly add new drops, and create a user-friendly shopping experience. Backed by a near-three-million-strong social following, the store sustained global engagement and sales, maximizing clicks and purchases to help offset lost matchday revenue.

South African Rugby Shop