Case Study: Shop Catalog achieves a sleek, intuitive online boutique and seamless shopping experience with WooCommerce

Shop Catalog - Customer Case Study

Shop Catalog is the retail offshoot of Thought Catalog, founded in 2013 to turn the site’s large community of writers and readers into a marketplace for books, apparel, and homeware. Their challenge was to translate a strong editorial voice and community-driven content into a seamless e-commerce experience that could handle branded products, memberships, subscriptions, pre-orders, shipping and tax complexity while supporting growth into wholesale and physical retail.

They built a sleek, SEO-optimized storefront on WooCommerce, using extensions like Shipment Tracking, TaxJar, Brands, Memberships, Pre-Orders and Subscriptions to integrate content, commerce, and operations. The result is a polished, intuitive shopping experience that preserves the brand’s voice, streamlines order/tax/shipping management, enables recurring and pre-order products, and has supported wider distribution to partners and plans for a Williamsburg retail location.

Shop Catalog

Chris Lavergne

Shop Catalog