Case Study: ShadowTrader cuts load time 87% and boosts engagement 330% with WooCommerce

ShadowTrader - Customer Case Study

ShadowTrader is a Pennsylvania-based trading education service (options, stocks, futures, forex, pairs trading and trading psychology) providing actionable guidance since 2006. They engaged FirstTracks Marketing to address a painfully slow website theme that was harming site usage and engagement, with page load times averaging 9.5 seconds.

FirstTracks rebuilt the theme framework and reconfigured subscriptions and WooCommerce Memberships, adding tiered content protection and MailChimp email integration. The changes cut load time by 87% (to ~3 seconds) and boosted average pages per session by 330% (from 2.5 to 9.5), while enabling paid memberships and gated premium content.

ShadowTrader