Case Study: Rooted achieves a dynamic, searchable healthy recipe showcase with WooCommerce

Rooted - Customer Case Study

Rooted is a recipe and lifestyle site focused on real, local, seasonal food for an active lifestyle. Designer/developer Maya Benari was asked to turn the concept into a feature-rich, searchable showcase of healthy recipes that highlighted striking photography while solving usability and loading issues and providing flexible search options for ingredients, dish type, dietary needs, and seasonality.

Using the Listings theme and WooThemes framework, Maya redesigned the homepage with an edge-to-edge featured panel (switching the background to black to improve perceived image loading), stacked and refined the search module, added recipe IDs, and integrated MailChimp, Facebook comments, Flickr and Vimeo. The result is a dynamic, user-friendly site with fast perceived load, powerful filtered search, easy maintenance for the client, and plans to expand community features and user-submitted recipes.

Rooted

Casey Weaver

Founder