Case Study: Root Science achieves global skincare growth and higher ROAS with WooCommerce

Root Science From Grassroots to Global with Google Ads

Root Science, a family-run skincare brand founded by Gigja Wesneski and Derek Reynolds, needed a reliable ecommerce platform and a better way to reach its niche audience of natural, science-backed skincare shoppers. Using WooCommerce, they built a flexible online store that could support strong product presentation, SEO, and easy customization without heavy custom development.

WooCommerce helped Root Science pair its store with Google Ads and Google for WooCommerce to expand visibility and drive sales. The results included a 5% increase in site traffic, a 10% increase in sales, and a 2:1 return on ad spend, with some products reaching 4:1 ROAS.

Root Science

Derek Reynolds

Founder