Case Study: Roberto Coin achieves an award-winning responsive e-commerce storefront and seamless shopping experience with WooCommerce

Roberto Coin - Customer Case Study

Roberto Coin is a luxury Italian jewelry brand that needed a modern, high-end online presence and a robust e-commerce platform to support brand storytelling, rich media and seamless shopping across devices. The challenge was to translate an elegant, editorial aesthetic into a responsive storefront while adding features like reliable checkout, store discovery and fast address entry.

YMEE delivered a custom responsive Storefront-based theme with an elegant design, auto-playing full-bleed video, shoppable editorial content, a custom cart that displays content when empty, a geo-powered store locator and smart address auto-fill. Integrated extensions (Mailchimp, FedEx, invoices/packing lists, Braintree) supported operations, and the site won the 2016 AVA Digital Award for E‑Commerce Storefront.

Roberto Coin