Case Study: GenSol Diagnostics achieves affordable, accessible online canine genetic testing with WooCommerce

Providing Affordable Genetic Testing for Man’s Best Friend

GenSol Diagnostics, founded by Dr. Micah D. Halpern and his wife Adriana after their dog was diagnosed with a hereditary eye disorder, delivers affordable canine genetic and coat/color testing to help breeders, veterinarians, and pet owners prevent inherited disease. They launched to address a market dominated by costly lab tests—making disease screening more accessible was their core challenge as demand for dog DNA testing rapidly expanded.

To scale and improve customer experience, GenSol moved to WooCommerce and partnered with coolblueweb for a site overhaul and backend optimizations, adding role-based shipping/payment controls, streamlined order management, and improved UX. The result: smoother operations, increased sales and productivity, wider customer reach, and continued growth while helping drive down testing costs across the industry.

GenSol Diagnostics

Micah D. Halpern

GenSol Diagnostics