Case Study: Premier Guitar expands online subscriptions and merchandise sales with WooCommerce

Premier Guitar - Customer Case Study

Premier Guitar is an independent music magazine that delivers gear demos, artist interviews, lessons and video series to a global audience. As it evolved from a print-only title into a multimedia publisher with massive video reach, the team needed a scalable commerce solution to sell subscriptions, merchandise, eBooks and back issues while supporting complex product types and global payments.

They built an enterprise WooCommerce store using extensions like Cart Add‑ons, Composite Products, Metorik, Braintree and WooCommerce Blocks to handle bundles, subscriptions, analytics and payments. The result is a streamlined storefront that supports print and digital subscriptions alongside merchandise and back‑catalog sales, helping monetize its multimedia reach (its Rig Rundown videos have over 120 million views) and serve a worldwide audience.

Premier Guitar