Case Study: PickandMix.com achieves 24x revenue growth with WooCommerce

PickandMix.com 24x Revenue growth with Google and WooCommerce

PickandMix.com, a UK-based online sweet shop that launched during the Covid-19 pandemic, needed a way to stand out in a highly competitive market while managing a small marketing team and a large, complex catalog of 3,000+ SKUs. Using WooCommerce and Google Ads, the company wanted to drive more sales and reach the right customers with less manual effort.

WooCommerce, through the Google for WooCommerce extension and Performance Max campaigns, helped PickandMix.com automate and optimize its advertising. The results were impressive: revenue grew 24x from September 2021 to December 2024, with average ROAS of 7.7x in 2024 and peaks of 8x during the holiday season, delivering more than 500% ROI and up to 700–800% at Christmas.

PickandMix.com

William Hale

Founder and Managing Director